Health Clubs


The constant requirement for a unique, current value proposition for the growing health and fitness market is a challenge faced by all within this sector. Coupled with the 'cheap gym' concept, Health Clubs need to clearly communicate the benefits and value of the product, over and above the fitness equipment and facilities. Along with the commoditized Gym, the larger health club brands are driving the industry's digital marketing in terms of online joining, member forums and more – an ideal area for a strategic social media campaigns. Communicating your USP's and connecting with prospects and members is imperative.

Our case studies and track record show how we are already achieving results for a range of Health Club clients:-

  • Our work with full service Health Clubs is driving qualified membership prospects and leads through direct digital channels.
  • Brookfield develop Member Communications as a key part of the digital strategy to drive retention, referrals and up-sells of membership packages.
  • The in-house Brookfield technical team ensure that our client’s digital marketing activities communicate with the membership system to ensure a smooth joining process whether online, offline or a combination of both.

To find out more about our digital marketing services, please call 0845 094 0128.