Digital Marketing for Spas
The spa market has changed drastically in recent years and is fast becoming a highly commoditized product. Therefore, a bespoke, forward-thinking digital strategy is imperative. Through digital channels, Brookfield establish visibility and venue differentiation through targeted content, packages and offers. Key challenges within the sector include:
- Reducing reliance on 3rd party websites by creating a unique, value added proposition on the spas own website.
- Using the 'voucher' concept for your own digital marketing campaigns, thereby increasing profitability and reducing cost of sale.
- Generating direct online bookings, minimising the daily demand on reservationists and again focussing on profitability.
Our case studies and track record show how we are already achieving the following advantages for a range of Spa clients:-
- Day Spas - Creating and converting direct full-price day spa packages online, targeting higher value customers and groups. Ensuring maximum visibility for treatments and products.
- Destination/Resort Spas - Targeting high value packages and direct online bookings, reducing 3rd party reliance.
- Hotel Spas - Promoting the spa as a destination in it's own right, maximising on hotel guest sales and residential packages.
To find out more about our digital marketing services, please call 0845 094 0128.