Conversion Optimisation


When your customer journeys are mapped out during the planning phase, unique structures and tracking mechanisms are implemented in order to measure the effectiveness of the online buying or booking process. This is an cyclic process of measuring and optimising website content, positioning and design.

Brookfield’s conversion optimisation process includes:

  • Trend Analysis - By market segment and digital competition
  • Recommendations - Specification and implementation of targeted changes
  • A/B Split Testing - Simultaneously measuring performance of different content and designs in order to implement the most effective solution
  • Reporting - On-going review and results monitoring

To find out more about our digital marketing services, please call 0845 094 0128.