Our PPC (Pay-Per-Click) strategies go hand in hand with SEO – ensuring the overall search engine visibility of your business is coordinated, supporting the overall brand and online objectives. PPC practices are tailored to your online market segments, and incorporate singular elements or a combination of:
- Paid Search – Targeting keyword searches across the major search engines. Typically a paid search strategy will target users who further along in the buying process, close to making a purchasing / booking decision.
- Re-Marketing – Part of the digital touch-point plan, remarketing campaigns are typically implemented to increase and/or speed up online conversion, and increase brand awareness.
- Online / Banner Advertising – To support the online brand and positioning, carefully targeted ad campaigns build awareness and brand recognition. Campaigns are typically designed to create demand.
- Social Media Advertising – To raise awareness, build social media profiles and increase data capture.
Analysis and optimisation are key components of a results-driven PPC Campaign, and should clearly fit in with the wider digital strategy.
To find out more about our digital marketing services, please call 0845 094 0128.