DIGITAL MARKETING
EMAIL MARKETING
Maximising your database assets
Forming part of both customer acquisition and retention, Email Marketing & Database Development forms another key element of an integrated Digital Communications Strategy.
Email communications are constantly evolving and becoming more sophisticated with the coming of the 'Social Inbox' and new 3rd party promotional & voucher websites changing customer’s expectations. Email recipients have always been time-poor and today that is more prevalent than ever. A Brookfield Email Strategy starts at the source with the development and maximisation of your customer database and results in a communications plan designed around your users, their behaviour and your sales objectives.
- Database cleaning and segmentation
- Database growth strategy
- Systems integration (web, booking systems, membership systems)
- Communications plan for new & existing customers
- Social media integration