HOTELS - Independent, Franchises & Groups
Addressing the Challenges
Brookfield remains abreast the challenges and opportunities of the sector. Through this understanding we help hotel management to achieve their ambitious objectives of business growth - even in today’s tough market - regardless of whether the challenge is multi-facility marketing and up-selling, or the particular requirements of individual business units. Brookfield works with hotels right across the spectrum to develop direct sales strategies, increasing revenue and profitability.
Working in partnership with
- Independent Hotels - We work with independent hotels and groups to drive revenue through direct bookings and sales. We work with limited service properties to maximise online visibility for the destination, and full service properties to ensure the effective promotion of all individual business units, as well as the overall venue as a destination.
- Franchises - Brookfield work with franchisees to develop independent website and digital marketing strategies tailored top maximise the power of the franchise brand combined with the differentiation of the individual site. The Brookfield process will Increase profitability and revenue focusing on the unique location and USP's of the property. We understand the opportunities and limitations of working with a brand, and have the experience to help each site to exploit it’s potential.
- Groups & Management Companies - Every hotel is different, and we apply a bespoke digital plan to each of our clients. At group level, we provide a consistent digital strategy across all hotels conforming to group guidelines and working within the overall group strategy. Quantifiable results are the outcome of sharing best practice, providing in-depth site by site and group level reporting and our tailor-made Web Champion Training Programme.