DIGITAL MARKETING
PAID SEARCH (PPC)
Complimenting the Search Strategy
Paid Search forms a key part of an integrated search strategy and when properly deployed will compliment an SEO strategy. Again, the digital planning process is key. Paid Search can be utilised to fulfil a number of online objectives:-
- One-off Campaigns such as:- Christmas & New Year Parties, Valentines Packages, Tribute Nights etc, or
- As part of an ongoing strategy with a more permanent presence in order to generate sustained online bookings and sales.
When compared to 3rd Party or Voucher websites, Paid Search can be a very effective alternative in generating direct bookings and enquiries. Paid Search can deliver real results when targeted toward products & services that are of higher value, e.g. Group Spa Packages, Residential Minimum Stay Packages or to boost bookings during off peak periods.
The Brookfield Paid Search process also provides a 'foresight into the future' in terms of organic search. Enabling real-time analysis of keyphrase performance that can help shape the SEO process.