DIGITAL MARKETING
SEARCH ENGINE OPTIMISATION (SEO)
Maximising your Search Engine Visibility
Brookfield's SEO programme is focussed on conversions and ROI - not just rankings and visitor numbers. We work with you to attract and guide the right visitors to find the right products & services.
Profitability for the travel and tourism industry is becoming diluted with third parties, tourist boards, destination portals and voucher websites...yet over 80% of all our website traffic still comes from Google.
Targeting the right searcher, at the right time, at the right stage in their buying or booking process, with the right price point is crucial. Brookfield's planning process is at the heart of our SEO activities, targeting searchers who are most likely to book or enquire at that moment in time. Effective Search Engine Rankings and ROI factors can be condensed into:
- Keyphrase Targeting
- Content Development
- Inbound Link Development / Page Authority
- Content Marketing
- Conversion Rate Optimisation
- Keyphrase Monitoring