DIGITAL MARKETING
SOCIAL MEDIA
The Coming of the Social Inbox
Social Media has changed the Marcomms mix indefinitely. Direct interaction between the brand and the customer, Customer-to-Customer (C2C) recommendation and viral content can now be delivered through a variety of platforms, typically via the major applications of FaceBook, Twitter, You Tube and Google Plus.
Social Media is not a standalone module of the digital plan; it will be integrated with all other areas. “The whole being greater than the sum of the parts” Email campaigns are now received and read more frequently on Smartphone’s than inboxes and platforms such as Google Plus will become a regular feature on search results pages.
In the bygone era of traditional communications an unhappy customer would once share the experience with 8 people; - at the press of a button they can now spread their opinions to thousands - Social Media is here to stay.
The Brookfield Strategy will help you harness the power of Social Media by choosing the right platform for your audience, integrating with your database, email communications and website updates – all of which are key to creating an engaging and receptive social network.