SPAS - Day Spas, Destination Spas & Hotel Spas
Addressing the Challenges
The spa market has changed drastically in recent years and is fast becoming a highly commoditized product. Therefore, a bespoke digital / on-line strategy is imperative. Through the digital medium Brookfield establish visibility and site differentiation via the identification of unique member benefits resulting in improved revenue and profitability through direct sales. Key challenges within the sector include:
- Reducing reliance on 3rd party websites through creating a unique, value added proposition on the spas own website.
- Using the 'voucher' concept for your own digital marketing campaigns, thereby increasing profitability.
- Generating direct online bookings, minimising the daily demand on reservationists and again focussing on profitability.
Our case studies and track record show how we are already achieving the following advantages for a range of Spa clients:-
- Day Spas - Creating and converting direct day spa packages online, targeting higher value customers and groups. Ensuring maximum visibility for treatments and products.
- Destination/Resort Spas - Targeting high value packages and direct online bookings, reducing 3rd party reliance.
- Hotel Spas - Promoting the spa as a destination in it's own right, maximising on hotel guest sales and residential packages.