These challenges are overcome by augmenting the algorithms with a proprietary Crowd of trained human contributors.
Having successfully predicted both the US Elections and the outcome of the Brexit referendum, with 98% accuracy, they have developed the ability to deliver customer sentiment towards a brand's reputation and their behaviour.
Brookfield have a well-established reputation in the UK hospitality sector for delivering no nonsense results. We believe that the BrandsEye and Brookfield offer complements each other perfectly and will be extremely helpful to those in the industry. Cameron MacQuarrie, BrandsEye's MD
Specialist Digital Marketing Agency, Brookfield Digital have teamed up with international opinion mining experts, BrandsEye to bring an enhanced offer to the UK leisure and hospitality markets.
Through technology developed, Brookfield and BrandsEye can mine opinion data from social media, however, algorithms alone cannot accurately understand human conversation with its tonal subtleties, sarcasm, slang, and mixed sentiment.
At Brookfield we are always looking for ways to innovate and enhance the service that we offer our clients. Working in the hospitality industry it is vital that we get to the heart of what customers really think about the brands that serve them. Our partnership with BrandsEye will enable us to deliver this information. CEO & Co-Founder, Jo Brookman