New Road Hotel

The hotly anticipated New Road Hotel in London.  

New Road Hotel is pleased to announce the official opening of its doors to guests in time for the Spring season. Situated in the heart of buzzing East London, just steps from Whitechapel Station, and a short walk from Brick Lane and the City, New Road Hotel provides luxuriously comfortable accommodation and fun drinking and dining options to tourists and locals alike, as of today.

Independently owned, the boutique hotel comprises 80 bedrooms and large social spaces, including a signature Chophouse restaurant, two private event rooms, a cereal bar, and a rooftop terrace. With an overarching industrial design, thanks to the original use of the building as a textile factory, the spaces have been filled with standout furniture pieces sourced from local markets and sellers, 

It’s no secret that space is at a premium in Central London, and the New Road Hotel team have made it their mission to prove that small spaces can be maximised to provide the ultimate comfort and design in hotel rooms. Each bedroom boasts original exposed brickwork alongside original large windows, allowing natural daylight to flood into the room, giving a sense of space and light that can be rare in central London. The expansive Hypnos Beds are the focus of each bedroom, allowing guests to sleep any which way, no matter how little or large they are! Mini bars, ironing boards, and other amenities that take up space within rooms, have been removed and placed instead in the thematic lounges on each floor – social spaces that encourage guests to get out of their room and interacting with each other. Alongside the facilities will be pool tables, snack station, a library, and fitness equipment.

For those who are after a speedier breakfast option, the fun Cereal Grind is the first hotel-exclusive cereal café in the UK. CEO & Co-Founder, Jo Brookman