Website design, development and usability go hand in hand. We take a conversion-led approach to all web development projects, ensuring that the end product not only delivers a great brand experience, but delivers results.
Our web development strategy methodology considers all aspects of the overall digital marketing strategy – such as data capture, search engine friendliness, mobile marketing and conversion rate.Contact us
Ensuring design and functionality are linked to revenue objectives.
Consideration of the user journey and buying process for maximum conversion.
Ensuring we deliver the most streamlined user experience in your competitor set.
The development of a user and search engine friendly website structure.
Incorporating search engine requirements and required functionality.
Ensuring the website emulates the physical customer experience.
Our goal-led web development planning process ensures all requirements both from a user and commercial perspective are met. All elements of the development plan are agreed prior to production and copy-writing. This phase incorporates;
All elements are approached from a mobile, tablet and desktop users perspective.
The majority of resource is required for this phase of the project. Various milestones will be agreed during the planning phase, and delivered as below:
Once fully developed and content is signed off, the snagging process will commence.
The snagging phase includes a rigorous testing procedure, incorporating both technical and user requirements:
Once fully tested and changes implemented, the website can enter the launch phase.
The website Launch phase incorporates pre and post-launch testing procedures, designed to ensure: